(School work)

For this assignment, I was tasked as a copywriter to find a compelling angle to persuade youth today to embrace reading the printed text.

I choose to work with one of the world's oldest publishing companies, Hardie Grant. (You might know them as the publisher of the evergreen inspiring author, Enid Blyton)

Considering Hardie Grant's usual brand image and tone, I had to craft a copy to make reading great again, swaying the selected tribe's behaviour positively towards it and the brand.

I went with using the idea of 'an old friend' s narrative as I wanted to connect to my targeted audience emotionally. The overall design of this poster matched the narrative by appearing as a handwritten letter with a personal and intimate question: " Wanna Hang? "